Hi, I’m Alexa, Founder of The Social Anomaly

The Social Anomaly started in 2012, when my friend Dr. Dain Heer asked me to run his social media. One account turned into many, and what began as a passion for storytelling grew into a Los Angeles–based social media marketing agency.

Today, we help purpose-driven brands, entrepreneurs, and service-based businesses grow their online presence with content that feels aligned, elevated, and effective.

I’m especially passionate about working with businesses that create a positive impact, whether that’s through wellness, mental health, community, hospitality, real estate, personal development, or conscious entrepreneurship.

With nearly a decade of experience, I help brands turn their mission into clear, compelling social media strategies across Instagram, TikTok, YouTube, Pinterest, and LinkedIn. From content strategy and creative direction to short-form video, campaigns, and community-building, we create social media that does more than look good. It builds trust, starts conversations, and supports measurable growth.

I believe the best marketing feels authentic, intentional, and human.

Let’s create something that makes an impact.