I'm Alexa. I've been building businesses on social since 2012.
Founder of The Social Anomaly. Content creator. Podcaster. Fourteen years of learning what actually moves a business & what just looks good in a case study.
About
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In 2012, Dr. Dain Heer asked me to run his social media. One account turned into several, a favor turned into an agency, and I never looked back.
I still run social for Access Consciousness today, fourteen years later.
In an industry where most agencies lose clients in under a year, that's the number I'm proudest of. I've grown that presence to over 470,000 followers and 14 million impressions a year. -
I'm not running this from a spreadsheet.
Most agency owners have never built an audience of their own. They manage from a dashboard and send the actual work somewhere else. I host my own podcast, interviewing people who are building something real, under my own name.
So when I tell you a hook won't land or a format is dying, that's not theory I read in a newsletter. It's what I'm testing in real time, on my own audience, with my own name on the line. I know what works because I'm doing it, not just managing it.
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Followers don't pay your rent. Booked clients/ real customers do.
Consistency beats going viral, every single time.
Your feed should look as expensive as your prices.
The best marketing has its own identity and voice.
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I'm based in Los Angeles. I surf, I skate, I ski/snowboard, and I'll take a 6am shoot over a 6am email any day. I've spent thirteen years studying consciousness and mindset work, which is probably why I'm more interested in why someone books than what filter you used.
I'm also direct. If something isn't working, I'll tell you, even when it's the thing you love. You're not hiring me to agree with you. You're hiring me to get you clients. -
Businesses that value thoughtful strategy, high-quality content, and sustainable growth.